Fifi Rong is probably one of the most unusual and daring artists making pop music today. As Lady Gaga attempts to walk the path of a more earnest provocateur, the London-based producer, songwriter and performer is bringing her multi-dimensional, East meets West, larger-than-life glamour to the stage.
In this Winehouse chat I spoke to Rong about her latest release, Future Never Comes, and her upcoming album. Chaka V.
TWM: Congratulations on Future Never Comes. What was the inspiration behind it?
FR: The track is talking about the breakthrough I had when I finally came to terms with my decision to pursue music. It took a lot of courage, but that was the turning point and everything changed.
TWM: You are so wildly creative and unique. What inspires you?
FR: Thanks! I just like what sounds good and what looks good to me. Instincts. Just a matter of tastes really. Music-wise there is a big list of people I grew up listening to from the East and the West. And I mix everything that’s got into me over the years, it’s a natural thing.
TWM: When did you start producing and songwriting?
FR: I actually started music technology in my A levels, but I seriously started devoting all of my time to it a few years ago. Songwriting is also something that developed over recent years, but it escalated very quickly because of my very personal kind of intensity to have a go at it. Making music has changed everything for me, my beliefs and worldview.
Actually, come to think of it, I have sung ever since I can remember, all my life. But being a producer has definitely taught me a lot about my recording voice.
TWM: Your music is both seductive and dark, how does that translate to your stage performances?
FR: My stage persona is something I have gradually been discovering on stage, as an extension of me. I’m constantly amazed by what the stage brings out in me.
TWM: Who would you love to collaborate with?
FR: Unexpected, great artists. My recent collaborations with Yello and Skepta were completely unexpected. I had no idea how they would end up sounding, but it all worked out like magic in the end. I enjoy those surprises in life.
TWM: What can we expect from your début album?
FR: Expansion and growth as an artist, more accessibility, multi-dimensions, greater maturity in production and sound. And, most importantly, good songs that connect to people’s hearts and will stand the test of time for me and for others.